How to Avoid Writing Bad Survey Questions

Writing leading questions





  • What you’re drawing people’s attention to;
  • Words that imply judgement; and
  • Hidden assumptions in the wording.

Writing non-actionable questions


  • Create a broad list of questions you need answers for;
  • Create your survey using the questions that would give you immediately actionable information;
  • Have a colleague who not involved review the survey and flag any issues for you; and
  • Consider how you might use different user testing methods to answer other questions.



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