Newsroom Product Thinking: Takeaways from SRCCON:PRODUCT

  • When you want to try out a new feature or experiment with a new product for your company, think of how you can create the “Simplest Useful Thing” for your readers or teams to start. Then iterate on it once you’ve validated (or reformed) its value and usefulness. You can spend a lot of time, money and effort planning and executing on a complex project that is launched with a big bang, or you can try a more incremental approach to learn from your efforts and adapt for the next steps.
  • Infusing product thinking in your newsroom is hard. Not every editor, reporter or manager has even a few days, never mind a month or two, to work together on a cross-functional team to build something new full-time. You can start small with bag lunches or a “happy hour” to discuss innovative ideas and experiments to create for them.
  • There are plenty of success metrics for a CMS: performance scores, database size, SEO and accessibility assessments. What about the usability of a CMS, which can be so subjective? How about counting the number of clicks to create an article, measuring “happiness” with the workflow with surveys, or auditing whether features within the CMS are understandable to the newsroom?

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