What Airplane Design and Digital News Design Have in Common

  • Heavy planes can’t get off the ground in the first place, so there’s a natural limit to the number of seats and the materials used.
  • The customer experience should still be comfortable and feel trustworthy to most passengers, most of the time.
  • But airlines have to pay for the customer experience, the fuel, and the labor, and they’ll lose money if they can’t sell a seat on the same route as a competitor for about the same price unless their product is highly differentiated. And even then, they lose out on casual buyers.
  • Sites that load too much extraneous stuff will take too long to load and the customer will lose interest and hit the back button.
  • The site should still look good and feel trustworthy to most readers, most of the time.
  • But news organizations have to pay for the customer experience, the web servers, and the labor, and they’ll lose money if they have to ask readers to pay at all unless their product is highly differentiated. And even then, they lose out on casual readers.

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Alley

Alley

We are strategists, researchers, designers, and developers who craft digital experiences for publishers, nonprofit institutions, museums, and brands. alley.co